Couch Confidentials by Martech Therapy

By: Matthew Niederberger
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  • Summary

  • Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive.
    © 2024
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Episodes
  • Michael Katz discusses his CDP 2.0 manifesto

    Michael Katz discusses his CDP 2.0 manifesto
    Nov 23 2024
    In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CDPs, and the challenges faced by businesses in selecting the right solutions. The conversation emphasizes the need for collaboration between marketing and data teams, the role of the CFO in decision-making, and the impact of pricing models on customer value. Katz shares insights on the future of CDPs, including predictions for 2025 and the ongoing trends in the marketing technology landscape. Key takeaways:
    • MarTech Therapy is focused on navigating the complexities of marketing technology.
    • The rise of CDPs has transformed how businesses manage customer data.
    • First-party data is now essential for digital success.
    • Commoditization in the CDP space is leading to a race to the bottom.
    • Batch solutions may not meet the needs of dynamic customer experiences.
    • Collaboration between data and marketing teams is crucial for success.
    • CFO involvement is necessary for balanced decision-making in CDP investments.
    • Built-in CDPs can lower barriers for small and medium-sized businesses.
    • Pricing models should align costs with the value delivered to customers.
    • The future of CDPs will see increased consolidation and convergence in the market.
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    56 mins

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