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Author Paul Levinson Discusses Marshall McLuhan's Understanding Media
- Narrated by: Paul Levinson
- Length: 49 mins
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Author Paul Levinson Discusses Marshall McLuhan's Understanding Media
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Publisher's Summary
In the following keynote address given at Baylor University, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan's seminal book, "Understanding Media: The Extensions of Man," which proposed that the media—not the content that they carry—affects the society in which it plays a role and, thus, should be the focus of study. Levinson, a colleague of McLuhan’s, lays out, how in the decades since its 1964 publication, McLuhan’s study of media theory and the concept that "the medium is the message," still holds true.