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Ask Your Developer

How to Harness the Power of Software Developers and Win in the 21st Century

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Ask Your Developer

By: Jeff Lawson
Narrated by: Jeff Lawson
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About this listen

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.

From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?

Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.

As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.

How to compete in the digital economy? In short: Ask Your Developer.

©2020 Jeff Lawson and Dan Lyons (P)2020 HarperCollins Publishers
Leadership Business Software Thought-Provoking Project Management Software Leadership

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Outstanding, thanks Jeff!

An Outstanding book on how to promote developers,
A must read for any technology entrepreneur.

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Nothing tangible

This book is mostly just looking back at history and telling stories with no actual tangible takeaways that are usable other then “developers good everything else bad”.

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We get your point after Chapter One

A chapter in someone else's book would have bee sufficient given the limit of what this guy has to say. What he said was interesting enough but after the first 50 pages, you've kinda made your point.

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