Try free for 30 days

Preview

  • And Then There's This

  • How Stories Live and Die in Viral Culture
  • By: Bill Wasik
  • Narrated by: Bill Wasik
  • Length: 5 hrs and 31 mins

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

And Then There's This

By: Bill Wasik
Narrated by: Bill Wasik
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

Pay using voucher balance (if applicable) then card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

An entertaining and eye-opening look into the new frontier of idea making - breaking news, fresh gossip, tiny scandals, trumped up crises - every day we are distracted by a culture that rings our doorbell and then runs away. Stories spread wildly and die out in mere days, quickly replaced by more stories with ever shorter shelflives. How we participate in these stories has changed, too. No longer do we sit on the sidelines waiting for monolithic media giants to tell us what's happening. Anyone on a computer in his or her local Starbucks can spread a story almost as easily as The New York Times, CNN, or People - in fact blogs are now often the source for journalists working in big media.

And Then There's This is Bill Wasik's journey along the unexplored frontier of our churning and rambunctious viral culture. Covering this world - watching new bands promote themselves at South by Southwest; reporting on a website contest while secretly entering it; and creating a site that aggregates all blog smears against the presidential primary candidates - he ends up conducting six experiments himself. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into our brains - and they're not who you think.

And Then There's This reveals how our culture is now created from the ground up. Wasik proves that any one of us can cause a small ripple that can turn into a tsunami. Anyone involved in journalism, business, or information technology - and those who want to be - must read this book. And for the rest, Wasik's tour is great, eye-opening fun.
©2009 Bill Wasik (P)2009 Penguin
Social Sciences Technology & Society
Show More Show Less

Critic Reviews

"Wasik's examples are culled from the trivial - e.g., ephemeral indie bands and forgettable ad campaigns - but his deft style and provocative insights keep the book significant." ( Publishers Weekly)

What listeners say about And Then There's This

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.