A must read for very marketer

Absolutely loved it; an excellent book on behavioural psycho-logic-ology. If you want to get closer to understanding how customers choose what they choose, it's a must read.

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loved this book.

If you are in business or have a product or service you want to market for success this is a must read. A somewhat 'crusty' former advertising guru genius with a great sense of humor leads you through the realities and BS of modern marketing techniques and instead introduces the sensible quirk reality of the way people think when they are buying.

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Fantastic insights through fabulous expression

This book contains uniquely great observations of human perception, and how it affects ours reality.

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Insightful

Absolutely fascinating look into marketing and psychology. Some really interesting case studies. Narrated by the author

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Alchemy, slow start then grabs your interest

Rory's dulcet tones introduces the reader to the concept that we live in a world endentured to the philosophy of logical explanations. This world view limits our ability to see the power of illogical thinking.
The book was recommended as an intelligent discussion on modern marketing and it ticks all the boxes.
It is not an academic presentation, rather it's more a relaxed chat around theme of marketing solutions that fly in the face of economic logic.
Of course, the intial part covers information that is fairly common knowledge on marketing, however the progression moves into personal motivation and behavioural psychology with plenty of case studies.
He finishes, as he began, with a plea for a wider perspective in our thinking.

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Great insights

Lots of real world experience, it was real revelation and one I could relate to

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Rory at his inimitable best

Love the way Rory thinks, and he has done a brilliant job of conveying why we all need that little bit of counter-intuitive and disordered thinking (alchemy). Many great examples given throughout the book as to how, by thinking using "non" sense (as opposed to logic), we can achieve surprising and sometimes better results. Highly recommended to anyone interested in behavioural psychology in real-world settings, through the eyes of an enigmatic advertising exec.

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Recommended by this cold-hearted logician!

I'm very close to being a homo economicus, and I found this book to be enormously enlightening, which ought to mean that the rest of you will like it even more than I did.

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Phenomenal!

Absolutely fantastic, recommended to all and especially readers who are fans of Nassim Taleb's Incerto series and general works. Enlightening and humourous, I only got half way through this before I went on a Rory Sutherland binge on YouTube.

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I Just Keep Hitting Replay!

The combination of insights, stories and scientific references delivered with such a comforting voice has me using this book as my reference listen during my daily morning preparation ritual way after my initial read. The concepts and author have even been referenced in the most recent audiobook I am listening to which further validates this purchase. I am constantly using the information and knowledge provided in this book as a form of consulting therapy in many of my social and professional conversations.

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