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清家塾37 リアル経営談義1――「三流」の価値観で、生きよう。
- Narrated by: 清家 ゆうほ
- Length: 57 mins
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清家塾37 リアル経営談義1――「三流」の価値観で、生きよう。
Narrated by:
清家 ゆうほ
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Publisher's Summary
「仕掛け」が通用しない時代に――以前は、広告代理店による仕掛けがズバズバ的中しましたが、もはや賢くなった消費者には通用しなくなった時代。もっと巧妙な仕掛けで行く?それとも、仕掛けという発想から離れる?今回のテキストは、次の通りです。 『脱税の決算書』(立石勝規/徳間書店)『会社にお金が残らない本当の理由』(岡本吏郎/フォレスト出版)『急に売れ始めるにはワケがある』(マルコム・グラッドウェル/ソフトバンククリエイティブ)『ソーシャル消費の時代』(上條典夫/講談社 『サステナビリティ経営』(三橋規宏/講談社)『コピー用紙の裏は使うな!』(村井哲之/朝日新書) 1000人にインタビュー、2万冊を読破。離婚、被告、倒産、落選、詐欺、借金――失敗・苦難の連続は己の未熟さのせい。世間師・清家ゆうほのリアル世間講座です。
（C)2011 リブラ・エージェンシー
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.