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33 Maßnahmen für den Weg aus der Krise
- Wie Sie Ihr Unternehmen stärken
- Narrated by: Bodo Primus, Andreas Liebethal, Susanne Grawe
- Length: 2 hrs and 29 mins
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Publisher's Summary
Die Krise hält an. Die Maßnahmen, die in normalen Zeiten als Wachstumsstrategien für Unternehmen empfohlen werden, greifen momentan nicht. Was jetzt notwendig ist, sind hingegen konkrete, schnell wirksame Maßnahmen, die Manager umsetzen müssen, um ihr Unternehmen unbeschadet durch die Krise zu führen. Hermann Simon macht deutlich, dass Kostensenkung alleine nicht ausreicht, und bietet Sofortprogramme für Angebots- und Preismanagement, Vertrieb und Außendienst sowie Service und Kundenbetreuung, die helfen auch schwierige Zeiten zu überstehen.
©2009 Campus Verlag (P)2009 Campus Verlag
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