30 Minuten Marketing 50plus cover art

30 Minuten Marketing 50plus

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30 Minuten Marketing 50plus

By: Helmut Muthers, Wolfgang Ronzal
Narrated by: Heiko Grauel, Sonngard Dressler, Gordon Piedesack
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About this listen

Ältere Menschen partizipieren zunehmend am Markt und verändern ihn maßgebend. Hören Sie, wie Sie auf die Wünsche und Bedürfnisse dieser Kunden eingehen und sich so neue Geschäftsfelder erschließen:

  • 1. 30 Minuten Marketing 50plus
  • 2. Die "Alten" bestimmen den Markt
  • 3. Wie die "Alten" wirklich "ticken"
  • 4. Wer die "Alten" übersieht, verliert
  • 5. Kundenorientierung 50plus
  • 6. Mehrwert für ältere Menschen
  • 7. Spannungsfeld Demografie
  • 8. Sechs Leitsätze für den Erfolg bei Älteren

©2010 Gabal (P)2012 Gabal
Marketing

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