星野リゾートの教科書
サービスと利益 両立の法則
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星野リゾートの教科書
Narrated by:
高橋 研二
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Narrated by:
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高橋 研二
About this listen
2010年から売れ続けるブックガイドの決定版！
星野佳路代表が実践する名著30冊を大公開！
ビジネスリーダー必読の経営書。
そのエッセンスと実践事例がこの1冊でわかる！
―同業他社と差別化し、混戦から抜け出すために必要な教科書は？
―コスト競争力を高め、同時に顧客満足度も引き上げるために役立つ教科書は？
―部下のやる気を引き出して、現場のミスを減らすために役立つ教科書は？
軽井沢の老舗温泉旅館から、日本各地でリゾート施設を運営する企業へと飛躍した星野リゾート。
その成長の背景には、星野佳路社長が実践した「教書通りの経営」がある。
本書は、星野社長が戦略やマーケティング、リーダーシップの参考にしたネタ本30冊と、それらの本から学んだ理論の実践事例を一挙に紹介する。©2010 Nikkei Business Publications, Inc. (P)2020 Audible, Inc.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.