家電量販サバイバル cover art

家電量販サバイバル

週刊東洋経済eビジネス新書No.130

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家電量販サバイバル

By: 週刊東洋経済編集部
Narrated by: 岩見 聖次
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About this listen

家電量販チェーンの業界再編が進んでいる。かつて売り上げ全国トップを誇ったベスト電器やコジマはそれぞれヤマダ、ビックカメラの軍門に下った。その一方、業界最大手のヤマダは2カ月で50もの大量閉店という事態に追い込まれた。
薄型テレビなどのデジタル家電の普及が一巡し、需要が右肩上がりの時代は終わった。生き残りを懸けた熾烈な攻防戦が繰り広げられる家電量販業界。その最前線を追った!

本誌は『週刊東洋経済』2015年7月25日号掲載の22ページ分を電子化したものです。

©東洋経済新報社 (P)2018 Audible, Inc.
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