不合理だからうまくいく cover art

不合理だからうまくいく

行動経済学で「人を動かす」

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不合理だからうまくいく

By: ダン アリエリー, 櫻井 祐子
Narrated by: 佐田 直啓
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本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。(アプリバージョン:Android 2.40以上、iOS 3.11以上)

「超高額ボーナスは社員のやる気に逆効果?」「水を加えるだけのケーキミックスが売れないのはなぜ?」――行動経済学ブームに火をつけたアリエリーの第二弾は、より具体的に職場や家庭で役立てられるようにパワーアップ。人間が不合理である原因を楽しく解き明かす! 『不合理だからすべてがうまくいく』改題

THE UPSIDE OF IRRATIONALITY The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely Copyright 2010 by Dan ArielyJapanese audiobook rights arranged with The Ariely Family LLC c/o Levine Greenberg Literary Agency, Inc. through The English Agency (Japan) Ltd.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.