レゴ 競争にも模倣にも負けない世界一ブランドの育て方
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レゴ 競争にも模倣にも負けない世界一ブランドの育て方
Narrated by:
くま かつみ
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Narrated by:
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くま かつみ
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By:
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蛯谷 敏
About this listen
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
玩具メーカー売上高世界一！
ブランド信頼力ランキング世界一！！
単なるプラスチックのブロックなのに
価格競争にも、技術競争にも負けない
世界一ブランドの育て方が分かります
営業利益率30％！ ROE43％！
GAFAをしのぐ超高収益経営！！
グーグルやトヨタにも影響を与えたその威力とは
【ポイント1】競争に負けないブランド力の育み方が分かる
【ポイント2】子供から大人まで、熱狂的なファンを育てる方法が分かる
【ポイント3】SDGs時代のサステナブル経営が理解できます
【ポイント4】話題のパーパス（存在意義）経営の実態を学べます
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.