マーケティング発想のヒント
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マーケティング発想のヒント
Narrated by:
八木田 幸恵
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Narrated by:
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八木田 幸恵
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By:
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和田 一廣
About this listen
「今、市場で何が起きているか」が、44のヒントで手にとるようにわかる!
【著者からのメッセージ】
今、世の中は大きな転換期にあります。それは「危機」であると同時に
「チャンス」でもあります。そのチャンスの波に乗って成功を収めるためには、
消費者の多様化するニーズをうまくつかまなければなりません。
「時代」「発想」「顧客」「経営」という4つの視点を通して、時代のニーズを
つかむヒントをみつけていただければ幸いです。
(C)Kazuhiro Wada 2006
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