ホンダトップトークス―語り継がれる独創の精神 cover art

ホンダトップトークス―語り継がれる独創の精神

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ホンダトップトークス―語り継がれる独創の精神

By: 御堀 直嗣
Narrated by: 大橋 俊夫
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ホンダと他社に違いがあるとしたら、それは歴代経営者と社員が共有した夢の大きさ

利益1兆円企業・トヨタを脅かす経営力と技術力を持つグローバルカンパニー・ホンダ。不況期にも高収益を上げ続けるマネジメントの極意、常識を覆すクルマ観が生み出すヒット車の数々、そして社員が「やりたいこと」を「楽しんで」取り組める社風。世に「超・本田主義(スーパーホンダイズム)」と呼ばれる経営理念はすべて、創業者・本田宗一郎から語り継がれた「TOP TALKS」の中に盛り込まれている。
(C)N.Mihori 2002
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