イラスト＆図解 知識ゼロでも楽しく読める！行動経済学のしくみ
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イラスト＆図解 知識ゼロでも楽しく読める！行動経済学のしくみ
Narrated by:
けんぞう
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Narrated by:
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けんぞう
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By:
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真壁 昭夫
About this listen
心理学と経済学の融合である「行動経済学」を知れば、暮らしやビジネスに役立つ！
・心のなかの言い訳 「気質効果」ってなに？
・ヒトが思いこみや直感で物事を決めてしまうのはなぜ？
・大切なのは第一印象？それとも別れ際？
・BGMの効果は絶大？音楽の「誘導効果」
・あえて選ばれない選択肢をつくるといい？
・手間が愛着を生む？「イケア効果」など全８１テーマ
行動経済学の基礎知識から最新研究まで完全網羅！
聴くことで理解が深まります。
※視覚的に理解する図版はPDFを提供しています。
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