うまいを上手く伝えて売れるを作る驚きの商品開発術
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うまいを上手く伝えて売れるを作る驚きの商品開発術
Narrated by:
川勝 亮太郎
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Narrated by:
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川勝 亮太郎
About this listen
◆1年目でもヒット食品を生み出した！
◆あの商品開発講座を書籍化
◆商品製造を徹底分析。
◆――「原料」「配合」「工程」「デザイン」
元ジョンソン・エンド・ジョンソン（株）取締役上級副社長浅見隆氏推薦！
東京工芸大学デザイン学科教授福島治氏推薦！
ヒットを生み出すには長年の経験が必要なわけではありません。「仮説力」「商品企画力と伝わる力」「商品への想い」があれば、誰にでもできることです。商品開発の達人とブランディングのプロがタッグを組んで、ヒット商品を生み出すノウハウをまとめました。商品開発だけでなく、問題解決全般に役立つ手法が満載です。
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