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Forget dry theories and outdated advice. This book is a treasure trove of real-world strategies, hilarious anecdotes, and battle-tested growth hacking techniques straight from the trenches of startup life. Author Nafeez Imtiaz has chased down, cornered, and occasionally bribed successful entrepreneurs to bring you their unfiltered wisdom and game-changing insights.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Developed in conjunction with the consultative sales and challenger sales framework, the C.A.R.E. Methodology primarily seeks to alter your mindset and beliefs. This transformation enables you to confidently assist clients in a manner authentic to you while also being comfortable challenging them when it serves their best interests. It’s not so much about tactics, which can often be manipulative if not employed correctly, but rather about adopting a framework.

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Es reconocido como uno de los agentes de seguros más profesionales de México, y divide su tiempo entre la atención a sus clientes y las conferencias que dicta tanto en nuestro país como en Estados Unidos. ¿Cuál es la clave de su éxito? Como él mismo explica en este audiolibro: Entender que su trabajo no es vender, sino lograr que le compren.

Every human conversation is a selling conversation so telling the truth means Selling the Truth. No matter who you are or what you do, this book is for you. By learning the Advisory Selling Method, you develop your natural ability to Sell the Truth. The Advisory Selling Method is an important innovation in the evolution of selling that unleashes your creativity, compassion for others, and the power to make a real difference on behalf of the people you serve. It demands that you put their best interest ahead of all other priorities including yours.

In the world of financial service sales, the most important component in your success is you. Not the process, not the service or product, not the numbers - YOU! People need your services! And often what stands in the way of making the decision is you, the advisor, who is not equipped to lead the conversation that provides what the prospective client needs to make a decision to get your help.