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This book chronicles the long and tortured history of the NCAA's attempt to maintain the myth of amateurism and the student-athlete, along with the attendant fiction that the players academic achievement is the top priority of Division-I athletic programs. It is an indictment of the current system, making the case that big-time college sports cannot continue its connection to universities without undermining the mission of higher education. It concludes with bold proposals to separate big-time college sports from the university, transforming them into on-campus business operations.

Even today, it’s considered one of the most thrilling races in Olympic history. The hundred-meter sprint final at the 1924 Paris Games, featuring three of the world’s fastest swimmers—American legends Duke Kahanamoku and Johnny Weissmuller, and Japanese upstart Katsuo Takaishi—had the cultural impact of other milestone moments in Olympic history: Jesse Owens’s podiums in Berlin and John Carlos’s raised, black-gloved fist in Mexico City. Never before had an Olympic swimming final prominently featured athletes of different races, and never had it been broadcast live.