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Who Do You Want Your Customers to Become
- By: Michael Schrage
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 3
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Story5 out of 5 stars 3
Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail...
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5 out of 5 stars
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The ask is a method
- By Irene on 03-11-2017
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Who Do You Want Your Customers to Become
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Release date: 07-08-2012
- Language: English
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Non-member price: $4.99 or 1 Credit
Sale price: $4.99 or 1 Credit
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The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- By: Michael Schrage
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Unabridged
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Overall4 out of 5 stars 1
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Performance4 out of 5 stars 1
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Story3 out of 5 stars 1
Michael Schrage advocates a cultural and strategic shift: small teams collaboratively - and competitively - crafting business experiments that make top management sit up and take notice....
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The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Release date: 09-10-2015
- Language: English
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Non-member price: $23.99 or 1 Credit
Sale price: $23.99 or 1 Credit
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