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In 2009, at just 14 years old, Willie Greene founded WE THE URBAN from his bedroom in North
Carolina. What began as an online community celebrating fashion and art, notably championing
Black creativity, soon became Tumblr's first blog to transform into a nationally syndicated print magazine.
Evolving with time, Willie shifted towards a more vulnerable, authentic, emotionally intelligent
content strategy, offering daily introspective and inspirational messages, often stemming from
his own real-time, real-life experiences. These resonated worldwide, particularly during 2020, as
WE THE URBAN emerged as a sanctuary for millions seeking comfort and healing through life's
challenges. Today, with over 1 billion impressions across Instagram over the years, WE THE
URBAN stands as one of social media’s largest destinations for empowerment, guiding the
world towards self-discovery and resilience under Willie's leadership as founder,
writer, and designer.
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