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Shlomo Benartzi is a behavioral economist, interested in combining the insights of psychology and economics to solve big societal problems. His goal is to help people make better decisions on a very large scale. He received a Ph.D. from Cornell University’s Johnson Graduate School of Management, and is currently a Professor and co-chair of the Behavioral Decision-Making Group at UCLA Anderson School of Management.
Professor Benartzi’s previous work has demonstrated the potential for far-reaching improvement. Along with Richard Thaler of the University of Chicago, he pioneered the Save More Tomorrow™ program (SMarT), a behavioral prescription designed to help employees increase their savings rates gradually over time. At one organization, SMarT increased employee savings rates from 3.5% to 13.6%. The SMarT program is now offered by more than half of the large retirement plans in the U.S. and a growing number of plans in Australia and the U.K. The program has also been incorporated in the Pension Protection Act of 2006, helping millions of Americans boost their retirement savings.
Professor Benartzi’s current focus is online behavior, studying the ways in which people think differently on screens. The end goal is to use this knowledge to design more effective information and choice architectures, thus improving decision-making for millions of people at a time. Professor Benartzi latest book, THE SMARTER SCREEN: Surprising Ways to Influence and Improve Online Behavior, will be released by Penguin Portfolio in October 2015.
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