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Matt Letten, along with his brother Phil, is the cofounder of Vegan Bros, a lifestyle brand focussed on shifting culture and mainstreaming their ideas around vegan(ism). Their bestselling book, VODKA IS VEGAN: A Manifesto For Better Living and Not Being an Asshole, was released on Penguin Random House in June, 2018. For the past 2 years Matt and his brother have been in research and development on a new company that will be launching in early 2019 to follow up the book.
Matt began his career as an entrepreneur over 10 years ago after losing 100 pounds in college. He parlayed that experience into business, opening his own string of 3 successful gyms in southeast Michigan, helping over 3,000 people work toward and reach their health and fitness goals.
He's an avid reader, nomadic by nature, and a drummer. Both Matt and Phil have been seekers of truth since they were young. This has taken them to extremes, from being raised in a religious cult, going to bible college, becoming militant atheists, and spending time on the far left and far right politically.
A near death experience in 2014 spawned the beginning of a spiritual awakening for Matt. After experiencing so much duality, the bros have realized the truth. We are all one. Sides are an illusion. The Universe is inside you. And love is the only thing that exists. Matt and Phil are now on a journey to bring the world together.
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