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Christian Sarkar is an author, entrepreneur, consultant, and artist. He's the editor of The Marketing Journal, and the co-author of "Brand Activism: From Purpose to Action," with Philip Kotler, the “father of modern marketing.”
As a consultant, Christian has worked across a variety of industries, from engineering and construction to software, digital services, sports, and entertainment. He's the co-founder of the $300 House Project, an open project to promote innovation in affordable housing in the developing world.
He is a leading authority in several areas:
- Brand Activism: a growing trend that aligns businesses with the public good
- Double Loop Marketing™: development and implementation of engagement platforms that accelerate “Return on Attention”
- Ecosystem Marketing: the mapping of social and business networks for competitive intelligence and market research
- Thought Leadership strategy: creating and spreading leading ideas in business and academia
- Creativity: innovation initiatives and scenario planning for the future
He has also worked with Philip Kotler on several initiatives to improve democracy and capitalism.
See:
www.marketingjournal.org
www.activistbrands.com
www.christiansarkar.com
www.doubleloopmarketing.com
www.300house.com
www.fixcapitalism.com
www.democracyindecline.com
www.sarkarart.com
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