Carolyn Mair
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Carolyn Mair

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Dr Carolyn Mair is a Cognitive Psychologist and Fashion Business Consultant. Her book, The Psychology of Fashion, is available in six languages and has sold almost 10,000 copies internationally. Carolyn consults with fashion businesses, NGOs, charities and education providing behavioural insights, bespoke training, short-courses, masterclasses and workshops, mentoring and career coaching. Prior to establishing her Fashion Business Consultancy in 2017, Carolyn was full Professor of Psychology for Fashion at London College of Fashion, University of the Arts London, where she established the University’s Psychology Department and created the world’s first MSc and BSc programmes to apply Psychology specifically in the context of fashion. She has published broadly in academic and business journals is frequently cited in press and media including BBC World News TV, Sky News, ITV, London Live), national and international radio and featured in international media including Vogue, Elle, Harpers Bazaar, Grazia, Stella, Style, Monacle, Vogue Business, The Stylist, and Vanity Fair and press, New York Times, Wall Street Journal, The Times, Guardian, Telegraph, Independent, Daily Mail, Irish Times, Sunday Independent. Carolyn is a frequent guest on podcasts including the American Psychological Association's "Speaking of Psychology" series Ep.83. Carolyn holds a PhD in Cognitive Neuroscience, MSc Research Methods, and BSc Applied Psychology and Computing. She is a Chartered Fellow of the British Psychological Society and recipient of their Distinguished Contributions to Psychology Education Award. In her early career, she worked as a visual merchandiser and graphic designer.
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