Bob W. Lord
AUTHOR

Bob W. Lord

Business & Careers
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As an engineer out of college, Bob Lord’s interest in marketing held led him back to school to study business. After earning an MBA at Harvard University, he joined the consulting world. Little did he know at the time that marketing and technology would eventually collide. After stints in leading positions at consulting firms, Bob landed at Razorfish in 1999 as chief operating officer. Back then, technology wasn’t advanced enough to deliver on brand promises and the bubble burst. But the past decade has truly seen the convergence of marketing and technology — and Bob’s early career experiences primed him for this shift. His role has evolved over the years; from chief operating officer, he became president of Razorfish’s east region for six years, before becoming global CEO in 2009. In 2011, he was named the leader of all of VivaKi’s digital assets as well as its Transformation Team, a cross-agency group charged with developing a strategy to accelerate digital capabilities and technology for the entire Groupe. In addition to being at the helm of Razorfish, Bob also leads the Digitas LBi network and Denuo—a total of over 7500 employees worldwide. He also drives the agencies' digital product offerings which currently include Fluent and CRM365. Additionally, he represents the Groupe's technology assets on Publicis Groupe’s P12, its Strategic Leadership Team and the board of directors for its VivaKi unit. Of all his duties, Bob most enjoys working with clients and various teams, and thrives selling new work, challenging ideas and driving innovation within the organization. He is energized by making a difference for clients and their bottom lines, and helping them communicate with consumers like never before. In service of the industry, Bob sits on the board of directors for the Ad Council and IAB; is an active member of the TED community and a founding member of the Nantucket Project. In his spare time, Bob enjoys biking, surfing and spending time with his family.
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