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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
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Content Inc.
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Publisher's Summary
The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
- The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
What listeners say about Content Inc.
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 03-06-2016
I'm officially a content addict.
The clarity and simplicity in this books content strategies is valuable.
It's highly recommended for those who have something special they'd like to share with the rest of the world.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mrs D J King
- 19-04-2017
Content Inc Joe Pulizzi
Would you listen to Content Inc. again? Why?
Yes - I've listened to it several times because there's so much great information. Each time I learn something different. It's a pleasure to listen to Joe narrate his own book. I wish he'd narrate some of the others as well
What did you like best about this story?
So much information, so many great tips, and a website to subscribe to.
Which scene did you most enjoy?
N/A
Was there a moment in the book that particularly moved you?
N/A
Any additional comments?
This is not a book for driving and listening because there were times when I wished I could take notes. This is best listened to when you have pencil and paper to write things down.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Theresa
- 18-10-2016
Great roadmap for a content driven strategy
good insights into building content inc strategy for both start ups and existing businesses. recommend for anyone wanting to better understand how to start (or pivot) your content strategy.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Wayne Thompson
- 15-12-2017
Christian propaganda
A bit too churchy for me. So many better entrepreneur books out there.
Better off buying Gary V books.
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